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Dale Carnegie Sales Training: Winning with Relationship Selling

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Dale Carnegie Sales Training:
Winning with Relationship Selling

To win in business, it is not about the sale. It’s about the relationship.

By approaching your clients with the right attitude and focusing on their success as opposed to just your own, you will make a connection based on mutual respect and trust.


Thursday, December 8
Monday, December 12
Thursday, December 15

Duration: 3 full days
Time: 9:00-5:30
Delivery Language: English

Who Should Attend
All sales professionals who want to achieve higher results through stronger relationships.

About This Course

In Dale Carnegie Sales Training: Winning with Relationship Selling, learn how to build productive relationships built on reciprocal trust that comes from established credibility and a mutual understanding of value. These relationships happen when the seller can demonstrate a genuine comprehension of the client’s world—their real needs—based on asking powerful questions and listening skills that identify opportunities and challenges and uncover unknown or unexpressed requirements. In an environment where the seller can’t always win on price, it’s important to be focused on the real customer wants and needs that will ensure mutual success. Dale Carnegie's proprietary Sales Model and Process is adaptable within any sales culture and fits any salesperson’s style. You should treat sales like you treat other relationships. It’s give and take, with a heavy emphasis on give!


What You’ll Learn

Many salespeople and their organizations have pivoted to a virtual selling model or blended model with a combination of in-person and virtual meetings. While the psychology of the process stays the same, different delivery styles are often needed. This course covers both leading practices in virtual selling as well as in-person.

Course Objectives

The Dale Carnegie Sales Training: Winning with Relationship Selling course equips you to:

why learn

Why You Want To Learn It

When customers have completed 70% of the buying process or can complete many online purchases without ever engaging with a single salesperson, traditional sales tactics simply no longer work. Your customers are the personification of the empowered consumer, knowledgeable beyond the need for basic information. You need a relationship-selling approach that leads to a profitable relationship.

What You Can Expect During the Course

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How It Will Help You

By mastering a relationship-based selling approach, you can offer your customers value they can’t find on the Internet: You! And you position yourself for long-term partnerships that bring positive outcomes for all parties. As a result, you can expect:

Who Should Attend

Sales professionals who are willing to invest their time and are open to coaching to build their skills at any stage of their career.


Dale Carnegie Sales Training: Winning with Relationship Selling is designed to meet a variety of schedules, time frames, and preferences. There is a standard 8-session program in-person, live online or a hybrid Learn From Anywhere blended option. There is also an immersion experience of 3 in-person days. Please check your local Dale Carnegie office for schedules. 

Course Brochure

Closing the Sale by Building Customer Relationships

Principles from How to Win Friends and Influence People show you how to influence others to support your vision. Discover 9 techniques for enhancing relationships, and fundamental techniques for becoming a respected leader. Tips for handling criticism and stress set you free to move forward with new ideas and stronger partnerships.

Read More >

The Dale Carnegie® methodology is time-tested with thousands of testimonials attesting that it works. From the very start, on an individual level, you will set stretch goals and with the support of the social learning environment, the ‘in-the-moment’ coaching by the highly trained facilitator(s), the accountability to commitments, progress will be visible to yourself and others. In the Dale Carnegie® methodology, we focus on building strengths to overpower our weaknesses. We believe that everyone has inherent greatness, and it simply needs to be identified and nurtured.

Hourly Schedule

Day 1

9:00 - 17:30
Thursday, December 8

Day 2

9:00 - 17:30
Monday, December 12

Day 3

9:00 - 17:30
Thursday, December 15


Dec 08 2022


The training is delivered as a 3 day.
9:00 am - 5:30 pm


VAT Excluded €1,400

More Info

Register Now




In Person
Keizersgracht 482, 1017 EG Amsterdam


Dale Carnegie Nederland
+31 61 438 4366
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